Campaign: Protect Your Skin, Protect The Corals
overview
To create awareness for the newly launched Marine-Friendly* UV Protection Sunscreen product range during the Raya season.
the challange
Low brand & product awareness within the Malay community.
our role
- Strategy & Ideation
- Content Marketing
- Campaign Microsite Development
- Performance Marketing
- Data Analysis & Insights
Consumer Journey
The overall campaign objectives are to achieve both awareness and conversion in their new target market. This is achievable by implementing an integrated digital strategy that is able to drive conversion from digital experiential content, such as an AR Filter.
OUR APPROACH
Campaign Microsite
Our aim is to channel all traffic towards a content hub that encompasses product information, offerings, and campaign mechanics. This microsite will enable potential prospects to delve deeper into the products & campaign details.
Content Strategy
To enhance audience engagement, we have designed a custom AR filter on Instagram that incorporates the product elements. This will further elevate the overall audience experience while conveying the brand's messages.
Contests & Giveaways
To further enhance the campaign's effectiveness, we are integrating contests and giveaways with the aim of boosting overall product trial and conversion rates.
Performance Strategy
We aim to maximize the exposure of the brand and products throughout the campaign period. To achieve this, we have crafted a media strategy that focuses on several key factors: targeting, content focus, and channel selection. Additionally, we analyze data and insights to further optimize the overall results.
THE RESULTS
40%
Improve in CPC
(Cost-per-click)
57%
Improve in CPM
(Cost-per-1000-impression)
150%
ROI achieved from target
result
See what we can do
