Overview
Bake With Yen is a baking-ingredients retail store in major cities & towns across Malaysia, specializing in the manufacture, supply, distribution, and retail of baking ingredients, including premixes, accessories, and tools.
our role
- Social Media Marketing
- Performance Marketing
The Challenge
- Seen as dated and unenergetic compared to competitors
- Hypermarkets in general offer
- The brand faces limitation on nationwide delivery, hence now only target KL & Selangor
The Objectives
- To increase/grow the number of bakers who see Bake With Yen as their go-to source of affordable, high quality baking supplier.
- Ran campaigns to aligns with the TikTok audience's interests, from street interviews to a livestream cake-decorating contest with popular food KOLs in Malaysia.
- Localized approach and a more humorous, lifestyle tone that the target audience can better connect with.
Our Approach
Branch out from baking content to engage the wider TikTok audience with trending food videos, popular audios and challenges.
Ran campaigns to align with the TikTok audience's interests, from street interviews to a livestream cake-decorating contest with popular food KOLs in Malaysia.
Localized approach and a more humorous, lifestyle tone that the target audience can better connect with.
Video Showcase
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