Overview
Ellgy Plus is a pharmaceutical product that focuses on cracked heels and treating corns & warts.
our role
- Integrated Digital Marketing
- Social Media Marketing
- Performance Marketing
challenge:
- Lack of offline marketing support to online.
- Too many competitors brand products and having low brand awareness.
the objective:
- To enhance brand awareness to new audience while converting both new and old audiences.
- To drive traffic to microsite & encourage product consideration and conversion.
our approach:
Approach to Creativity:
We created a unique creative approach to showcase the product USP and educate consumer about its features and benefits.
Campaign Strategy:
We developed an incentives campaign with creative campaign mechanics (type of game), incentives and a customized user journey to achieve optimal results, particularly in terms of Conversion.
Social Media Campaign Content:
Our goal is to generate brand awareness and drive traffic to campaign microsite. To incentivize participation, we developed a unique set of creative assets that effectively showcase both the brand and campaign details.
the results:
x 1.8
Total Receipt Submission compared to 2022
57%
Increase interaction compared to 2022
103%
Increase Microsite Visit
See what we can do
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