Ellgy Plus CNY Campaign


Ellgy Plus is a pharmaceutical product that focuses on cracked heels and treating corns & warts.

our role

  • Integrated Digital Marketing
  • Social Media Marketing
  • Performance Marketing
Ellgy Plus Cracked Heel Cream
Ellgy Plus Cracked Heel Cream
  • Lack of offline marketing support to online.
  • Too many competitors brand products and having low brand awareness.
Ellgy Plus
the objective:
  • To enhance brand awareness to new audience while converting both new and old audiences.
  • To drive traffic to microsite & encourage product consideration and conversion.
Ellgy Plus
our approach:

Approach to Creativity:

We created a unique creative approach to showcase the product USP and educate consumer about its features and benefits.

Campaign Strategy:

We developed an incentives campaign with creative campaign mechanics (type of game), incentives and a customized user journey to achieve optimal results, particularly in terms of Conversion.

Social Media Campaign Content:

Our goal is to generate brand awareness and drive traffic to campaign microsite. To incentivize participation, we developed a unique set of creative assets that effectively showcase both the brand and campaign details.

the results:

x 1.8

Total Receipt Submission compared to 2022


Increase interaction compared to 2022


Increase Microsite Visit

ELLGY PLUS Campaign Screenshot
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