Campaign: Optimizing and Spreading the Essence of Beauty
overview
To assist the brand in digital transformation and omni-channel marketing.
our role
360 Strategy & Ideation
Content Marketing
Performance Marketing
Data Analysis & Insights
The Challenge:
It was challenging to stand out, given the high competition within the beauty market in digital spaces.
Our Approach
Data Driven Omni Channel & Campaign Flow
Implemented a comprehensive 360-degree omni-channel marketing strategy after a digital review. We analyzed new data and insights, established similar audience group through collected databases to re-engage various audience segments, and optimized performance to craft appropriate content and deliver precise messages to our audiences.
Select the right content and ad format
Continuously test various ad communications and creative formats based on different focuses to determine the most effective approach for achieving targeted results.
Setting up performance measurement
Establish performance measurements based on previous databases and market benchmarks from the similar industry. Continuously review and optimize these measurements throughout the campaign.
Brand Audit
Utilize Webqlo's proprietary social media analytics tool, Adqlo, to conduct a competitive analysis and benchmarking of other beauty industry players.
