Award Agency of The Year Awards 2018

  • GOLD in Data-Driven Marketing

Campaign: Optimizing and Spreading the Essence of Beauty


To assist the brand in digital transformation and omni-channel marketing.

our role

  • 360 Strategy & Ideation
  • Content Marketing
  • Performance Marketing
  • Data Analysis & Insights
Shiseido Product

The Challenge:

It was challenging to stand out, given the high competition within the beauty market in digital spaces.

Our Approach

Data Driven Omni Channel & Campaign Flow

Implemented a comprehensive 360-degree omni-channel marketing strategy after a digital review. We analyzed new data and insights, established similar audience group through collected databases to re-engage various audience segments, and optimized performance to craft appropriate content and deliver precise messages to our audiences.

Shiseido Optimizing and Spreading the Essence of Beauty

Select the right content and ad format

Continuously test various ad communications and creative formats based on different focuses to determine the most effective approach for achieving targeted results.

No workout is complete without Shiseido's new BB for Sports! Sweat your way better to sun protection, and look good doing it.
Twist. Hook. Dip. Zero fuss. That's WASO for you. #FreeToBeMe #ShiseidoMalaysia. Be free from additions, distractions and apologies. Experience WASO today and get a mystery gift:
Is choosing the right suncare a dilemma? Take our quiz and find out which suncare is the right one for you.
Make the new WASO skincare range yours! Tap or click your way to naturally hydrated skin today.
Redeem Shiseido Ultimune 3-Day Trial Kit here and watch as skin blossom with youthful briliance. Bring it you wherever you go this Chinese New Year!
Made with ingredients sourced from nature, WASO by Shiseido is food for the skin. All things beautiful come from nature. That's why WASO by Shiseido harnesses the power of pure, natural ingredients. So your skin breathes easy, and you're free to be you.
Is choosing the right suncare a dilemma? Take our quiz and find out which suncare is the right one for you.

Setting up performance measurement

Establish performance measurements based on previous databases and market benchmarks from the similar industry. Continuously review and optimize these measurements throughout the campaign.

Brand Audit

Utilize Webqlo's proprietary social media analytics tool, Adqlo, to conduct a competitive analysis and benchmarking of other beauty industry players.

Competitors Insights
Brand Hashtag Insights
Influencer Insights
The Results
141% Increased

in Engagement Rate

160% Increased

in Click-Through Rate


Decreased in Cost Per Lead

Create a seamless marketing campaign with us
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