AGENCY OF THE YEAR AWARDS
- GOLD in Data-Driven Marketing
Campaign: Optimizing and Spreading the Essence of Beauty
To assist the brand in digital transformation and omni-channel marketing.
It was challenging to stand out, given the high competition within the beauty market in digital spaces.
Implemented a comprehensive 360-degree omni-channel marketing strategy after a digital review. We analyzed new data and insights, established similar audience group through collected databases to re-engage various audience segments, and optimized performance to craft appropriate content and deliver precise messages to our audiences.
Continuously test various ad communications and creative formats based on different focuses to determine the most effective approach for achieving targeted results.
Establish performance measurements based on previous databases and market benchmarks from the similar industry. Continuously review and optimize these measurements throughout the campaign.
Utilize Webqlo's proprietary social media analytics tool, Adqlo, to conduct a competitive analysis and benchmarking of other beauty industry players.
in Engagement Rate
in Click-Through Rate
Decreased in Cost Per Lead
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