Life After COVID-19- How The Retail Industry Is Forever Changed Report, or "The Report" in short, is a research piece from Adqlo that analyses the impact of the goverment MCO on consumer sentiment, user behaviour, and brands' digitalisation strategies.
The Report's research consists of a total of 8 retail industries, 31 industry segments, 8,220 social media profiles, and 339,930 postings from Facebook, Instagram, and Twitter* over a span of 105 days from 1 January to 14 April 2020. The data is crawled by Adqlo-a cloud based, software as a service (SaaS) platform specialising in social media analytics, business intelligence solutions, end-to-end sales funnel analytics, and big data services.
When a major crisis hits and affects the operation of your business, you'll be forced to think of new ways to come out of the other side (mostly) unscathed. This report aims to help SMEs understand the business landscape and its change in digitalisation before, during, during and after the MCO so they'll be able pivot their business strategies accordingly and adopt the best practices for their company to evolve with the new norm.
Adqlo's AI technology-employing big data powered analytics and data visualisation which enables large sets of data to be processed in a relatively short time. It is then sifted through Adqlo's dedicated data science team to structurise and validate said data to ensure accuracy, completeness, and uniformity. This structured data is passed along the pipeline to the content team, whose jobs are to interpret the data to discover solutions and opportunities by identifying patterns and trends. Finally, the design team will communicate these findings by implementing clear visualisation methods like charts, diagrams,illustrations, pagination, etc.
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