Bake With Yen is a baking-ingredients retail store in major cities & towns across Malaysia, specializing in the manufacture, supply, distribution, and retail of baking ingredients, including premixes, accessories, and tools.
Branch out from baking content to engage the wider TikTok audience with trending food videos, popular audios and challenges.
Ran campaigns to align with the TikTok audience's interests, from street interviews to a livestream cake-decorating contest with popular food KOLs in Malaysia.
Localized approach and a more humorous, lifestyle tone that the target audience can better connect with.
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