Overview
Clarins, a world-leading premium skincare brand, has partnered with digital marketing agency WEBQLO for over three years to enhance brand consistency, elevate digital engagement, and reinforce its luxury positioning across social media platforms in Malaysia. This long-standing collaboration moved beyond tranditional product promotion to build genuine brand love through culturally relevant storytelling and community-focused content.
To achieve this, WEBQLO was tasked with developing a structured, always-on social media strategy featuring localised content, trend-driven visuals, and expert-led storytelling. The objective was to maintain brand prestige while nurturing connection, relatability, and conversion across Clarins' diverse audience segments in Malaysia.
Objectives
Build Brand Equity & Educate
Establish a cohesive monthly content calendar aligned with Clarins' brand pillars and product education. Reaffirm Clarins' premium positioning through aesthetic consistency and informative content.
Drive Deeper Engagement & Interaction
Increase organic reach and engagement across social channels using platform trends. Encourage audience participation via localised content, tutorials, and product exploration.
Objectives
Build Brand Equity & Educate
Establish a cohesive monthly content calendar aligned with Clarins' brand pillars and product education. Reaffirm Clarins' premium positioning through aesthetic consistency and informative content.
Drive Deeper Engagement & Interaction
Increase organic reach and engagement across social channels using platform trends. Encourage audience participation via localised content, tutorials, and product exploration.
Our Approach
Our Approach
Standardised Visual Identity for Luxe Positioning
We refined and unified Clarins' social media aesthetics to reflect its premium brand image. From colour grading and typography to visual framing and product placement, every element was designed to uphold the luxurious look and feel that Clarins is known for, ensuring consistency across platforms and content types.
Thematic Monthly Content Strategy
To streamline content direction and align with Clarins' seasonal campaigns and hero products, we introduced unique monthly themes that guided all creative outputs. These themes allowed us to balance educational storytelling, skincare rituals, and product highlights in a way that was both structured and engaging for the audience.
Trend-Adapted Local Content
We actively incorporated trending social formats including Intagram Reels transitions, popular audio tracks, and relatable visual narratives tailored to Clarins' tone of voice. This approach helped enhance audience relatability and improve engagement without compromising on brand elegance or credibility.
The Results
Over the course of three years, WEBQLO's ongoing social media strategy for Clarins Malaysia has consistently driven measurable growth and engagement across platforms:
114%
increase in engagement
175%
increase in content views
841%
increase in engagement
1,740%
increase in content views
See what we can do
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