Work Insights

Digital Experiential Marketing in Malaysia: The Strategy You Never Knew You Needed

Digital Experiential Marketing in Malaysia

Let Digital Experiences Bring Your Brand To Life

As a business, what is your main goal? Every business wants to grow their brand, increase sales and profit, and communicate with their audience to establish a loyal relationship. But the truth is it’s not as easy to achieve as it seems. Consumers are exposed to so many different ads on a daily basis, be it in traditional form or digital form, and there is a high potential for your messaging to turn into noise

So the big question is, how exactly can we ensure that we connect with our audience in a unique way compared to our competitors so that our message stands out from the crowd? Here is where experiential marketing comes into play.

 

Everything You Need To Know About Experiential Marketing

What is Experiential Marketing?

Experiential marketing is the process of engaging customers through two-way communications to bring a brand’s personality to life. It provides customers with physical or interactive experiences to keep them engaged.

Over the years, marketing has revolutionised to become more and more digital. While traditional experiential marketing can be executed through event marketing, immersive experiences, and more, digital experiential marketing brings the experience to consumers by infusing the experience with digital strategies onlineIn fact, experiential marketing campaigns that are integrated with digital mixed media are expected to dominate the marketing landscape in the coming decade.1

 

Examples of Different Types of Digital Experiential Marketing

Types of digital experiential marketing in Malaysia

Have you ever seen a brand do a cool Instagram AR filter that you wanted to try and share with your friends? Have you come across a microsite with an interactive game that kept you wanting more? These are just some of the few examples of digital experiential marketing.

 

Why is Experiential Marketing Useful?

So now that you know what experiential marketing actually is, the next thing you would be wondering is how does it actually benefit my business? 

Research shows that experiential marketing is effective as it is able to engage with people of all ages.2 In fact, according to Event Marketer, 77% of marketers use experiential marketing as part of a brand’s strategy.3 Through experiential marketing, you are able to capture data, generate leads, raise awareness, and build brand loyalty.

The key to growing your business is to be able to differentiate yourself from other brands out there. Through experiential marketing, you can leave an impact in the mind of your audience by giving engaging, interactive, and more personalised experiences throughout all stages of their decision-making journey.

 

How Did We Help Our Clients in Malaysia Grow with Digital Experiential Marketing?

Gamification: Ellgy Plus Blessings Coming Your Way

The Chinese New Year festive period is always an important time of the year. Ellgy Plus came to us with a challenge to increase their brand awareness, engagement, and sales during the festive period. The big question was how could we help them stand out among the influx of marketing initiatives by other brands during the Chinese New Year period? Our solution was gamification. In order to uniquely execute this campaign and generate brand awareness, we created a microsite that featured a simple game to creatively engage with the audience for them to win prizes. You can experience it here!

Ellgy Plus Malaysia Chinese New Year Campaign

Ellgy Plus Malaysia Chinese New Year Campaign

Key takeaway: There are various creative ways you can consider to boost awareness for your brand and drive sales, especially during peak campaign season. Gamification provides your audience with a fun and interactive way to get to know your brand and potentially form brand loyalty.

 

AR Filter: ARTISTRY

ARTISTRY wanted to start 2021 with a bang with their rebranding campaign to launch their new ARTISTRY SKIN NUTRITION product range. Therefore, generating awareness and engagement with their audience were key objectives. 

Leveraging on their new Healthy Beauty brand direction, we decided to add a unique twist to the campaign to engage and interact with ARTISTRY’s audience by launching an Instagram AR filter contest that showcased different types of filters which promoted the new Healthy Beauty direction. If you’re curious, check out the AR filters here!

ARTISTRY Malaysia AR Filter Campaign

ARTISTRY Malaysia AR Filter Campaign

Key takeaway: Providing interactive experiences for your audience allows them to not only feel more connected to the brand but also provides the brand with increased exposure and awareness. AR filters are a great way to do that as it not only creates shareability but also creates user-generated content (UGC), which is a great way to boost a brands’ credibility. According to Hootsuite, consumers are 2.4 times more likely to view UGC as authentic.4

 

Revolutionise Your Marketing Strategy in Malaysia

Don’t be afraid to try something new for your brand! Exploring new marketing strategies is a great way to help you boost your brand and take it to the next level. Through digital experiential marketing, you can differentiate your brand in the market and establish a stronger connection with your audience. 

If you’re looking to make an impact with your business and revolutionise your marketing strategy, we’re here to work on making some magic with you!

Credits

Digital Content Strategist: Ee Lyn Wong

Senior Creative Designer: E Wan Kei