Campaign: Protect Your Skin, Protect The Corals


To create awareness for the newly launched Marine-Friendly* UV Protection Sunscreen product range during the Raya season.

the challange

Low brand & product awareness within the Malay community.

our role

  • Strategy & Ideation
  • Content Marketing
  • Campaign Microsite Development
  • Performance Marketing
  • Data Analysis & Insights
Why Should We Switch To A Marine-Friendly Sunscreen? UV Sunscreen KOSÉ
Why Should We Switch To A Marine-Friendly Sunscreen?
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Consumer Journey

The overall campaign objectives are to achieve both awareness and conversion in their new target market. This is achievable by implementing an integrated digital strategy that is able to drive conversion from digital experiential content, such as an AR Filter.

Content Hub (Microsite)


Campaign Microsite

Our aim is to channel all traffic towards a content hub that encompasses product information, offerings, and campaign mechanics. This microsite will enable potential prospects to delve deeper into the products & campaign details.

Content Strategy

To enhance audience engagement, we have designed a custom AR filter on Instagram that incorporates the product elements. This will further elevate the overall audience experience while conveying the brand's messages.

Contests & Giveaways

To further enhance the campaign's effectiveness, we are integrating contests and giveaways with the aim of boosting overall product trial and conversion rates.

Performance Strategy

We aim to maximize the exposure of the brand and products throughout the campaign period. To achieve this, we have crafted a media strategy that focuses on several key factors: targeting, content focus, and channel selection. Additionally, we analyze data and insights to further optimize the overall results.

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KOSÉ AR Filter
KOSÉ Campaign
KOSÉ Campaign
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Improve in CPC



Improve in CPM



ROI achieved from target


Create a seamless marketing campaign with us
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